Four Steps to a Robust Book Launch

Happy Friday!

This week has been crazy to say the least. Between family obligations and book stuff it’s been a roller coaster ride so I’m glad to have survived the week with my eyebrows intact. Because of our crazy schedule, I’ve decided to move my blog posts to Friday so that I can keep scribbling during the week. A friend who some in the comics world know has offered to help which I am extremely grateful for. We’ll “introduce” her when the time is right. Thanks for your patience with these minor adjustments. Blogging and staying afloat in a sea of chaos is quite the learning experience!

Tomorrow we’ll have our photo shoot of the main characters (Ian and Callie) for Jupiter Chronicles cover. I’ll post some pictures of that when we have them ready.

We’re also still trying to raise funds for editing and production of the prose novel, Haven of Dante. If you’d like more info on that, click here. We’re eternally grateful for every penny raised.

Now on to today’s post….

We all agree that planning ahead is a good thing. When it comes to getting your book out this is especially true and you’d be surprised as to how many authors think that once your done writing that the book will sell itself if you throw it up on Amazon or your website.

I’ve worked with music and publishing industry professionals in the past who think this way and have actually thought that if you simply throw a bunch of titles up on a wall one of them will have to stick. Not so, my little bambino. This is where the question of whether or not you really want to be an author is truly answered.  You have to work at it and work hard and not give up because eventually it will pay off and that’s where the real fun begins.

I understand that it’s not easy. I get it. It’s even more difficult when you have a family, a full-time job or other obligations that deserve your attention and should get it. That doesn’t change the fact that you still have to do what must be done so in light of that,  I wanted to share some of what I’ve learned in the process of launching my new Steampunk children’s series, The Jupiter Chronicles which takes flight in September.

Here are some things that I took into account when putting the plan together.

Market Research

A recent study shown here reflect women as the dominant decision maker in the home when it comes to purchases and as such I began my studies there. With over 35k Twitter followers and and 31k+ page views per month the logical choice for me was Family Focus Blog being that Jupiter Chronicles is a family-friendly book. Scarlett Paolicchi runs an amazing site full of great info and giveaways and she will be running a feature closer to its release in September. Scarlet will also feature a special JC giveaway at launch time. All that to say, study your audience. Care about them enough to find them where they are.

Subject Matter

The Jupiter Chronicles deals with the hardship of growing up in a single parent family. With that in mind, it only made sense that we share it with single parent families. This is why I reached out to the Post Divorce Chronicles who ran a post that I wrote for them called, “Seeing My Dad Through My Mother’s Eyes“.

Lee Block runs this incredible labor of love for those who have gone through the pains of divorce and although I have not myself, I know what it’s like to see it through the eyes of a child. My hope is that Jupiter Chronicles will steer kids into freeing themselves of any guilt they may be feeling over their parents’ divorce. All that to encourage you to look into sites that deal with a particular subject matter related to your book.

Genre Reviews

This one goes without explanation. After all, it’s Steampunk right? Steampunk is also a sub-genre of Science Fiction so with that in mind I reached out to some online magazines like Science Fiction and Other ODDysseys. Ann Wilkes has always been a huge support of my work as is Nicholas Yanes over at SciFi Pulse. You should also check out some great review work over at Xarrok by Catherine Taylor.

All of these kind folks will be supplying either a blurb, a review, or an interview. I’ll share those with you as they come available.

After the Big Launch….what next?

You can’t go wrong with book giveaways. This is one regret that I have about publishing traditionally with my first graphic novel Haven is that I didn’t have the power to give away the first chapter. There were simply too many hands in that pot and not everyone was on the same page. Here I can do that and give folks a chance to take a read when they might not have otherwise (especially in this economy). I plan on doing as much as I’m able with this and as time goes on and the work gains an audience I’d like to do more. For now, I’ll be posting giveaways at Family Focus Blog and Goodreads.

There are a myriad of other things that can be done as part of a book launch and these are but a few. The point is to be as diverse as possible!

So what’s worked for me on this release? I’ll be covering that after the release. In the meantime, stay tuned.

Chat soon,

Leonardo Ramirez is an author of Science Fiction and Fantasy. Please visit http://leonardoverse.com and sign up for the blog.

Support the publishing of Haven of Dante by clicking here.

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