Are Comics Fans Fixated on only DC and Marvel?

I just had an interesting conversation with the publisher of my first graphic novel, Haven and he stated that sales for Indy publishers have plummeted since DC’s relaunch with the New 52.

Are comics fans fixated on DC and Marvel?

In retrospect, I think of a number of happenings that took place during my first year as a newly published writer. I remember sitting at my table in a very supportive comic shop as¬†millennials came in one after another. You would have thought I had visible leprosy. All I wanted was to say hi and they could go on about their business but they simply wouldn’t have it. I sold very few books that day.

Then I went to a very cool convention and hosted a chat. Of the very few people that came, all of them bought the book. Why? Because they sat and listened to what is was about.

In talking to fans, I’m finding that the demographic of those interested in Haven and Haven of Dante consists primarily of professional women in their 20’s-mid 40’s which I was pretty surprised by despite the fact that the protagonist is a girl.

I’d love to hear your thoughts on this.

Finally, we are running a campaign to help raise funds to cover the editing costs for Haven of Dante. ¬†If you’d like to help, click here.

Chat soon,

Leonardo Ramirez is an author of Science Fiction and Fantasy books for all ages. For more info, please visit and sign up for the blog.

6 thoughts on “Are Comics Fans Fixated on only DC and Marvel?

  1. Leonardo Ramirez Post author

    Good comments TC. Indy publishers don’t get that you can’t throw a boatload of properties up on a wall and hope that one of them sticks. It just doesn’t work that way. Someone commented that the property is not the book, it is the characters contained therein. Good words as well so that’s how I’ve chosen to look at it for the sake of keeping the characters alive.


  2. T.C. Ford

    While I do agree that most comics fans are Marvel and DC centric, my research shows comics sales were up overall when DC’s New 52 began…and that includes Indy sales.
    What needs to be understood here is that Independent comics need to be marketed differently than mainstream comics. Depending on the area of the country that you’re in, there’s a lot of “casual” buyers that think that there’s only two comics companies in existence (I had one guy explain to me once how the other companies they were aware of were just ‘imprints’ of either Marvel or DC). If you don’t make some marketing noise, you will get lost in the shuffle. The panel you hosted was a great idea, and a step in the right direction. A stand-up banner is another great idea, I’m seeing more and more talent with them at cons and store appearances. Social media marketing will help you build a fan base that you can keep in touch with (don’t count out doing a Facebook fan page with art and plot info…maybe design a postcard that will include ordering and contact info, if they don’t buy the book they may take the card and buy later). There’s lots of ways to sell your book, it’s just a bit harder without a DC or MARVEL logo.

  3. Martin Jackson

    The majority of fans of American comics are those who are fans of Marvel and DC.
    But it’s not the case for everyone, and of many fans of the big two read comics by other publishers. But yeah the main focus of American comics is on the big 2.

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